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Flooring Plus by BWA

Flooring Plus by BWACustomer Driven

CONNECTING YOUR BUSINESS TO THE RESOURCES YOU NEED

Flooring Plus by BWA is designed to help  you successfully navigate the rapidly changing retail environment. Our comprehensive, value-added package, developed to meet the needs you’ve expressed, will help you improve profits, reduce costs, save time and take advantage of new and emerging technologies. Quite simply, it will help you beat the competition.

Our vision is to be your preferred partner of flooring products and services by building, maintaining and growing a successful business relationship with you. Our mission is to provide you with the products, programs and tools you need to  succeed and to deliver them on time.

Our dedicated employees strive to exceed your expectations each and every time you call us.

When designing our new Flooring Plus by BWA program, we  drew upon our decades of experience and market research to create a profile of a successful floor covering retailer. We spoke with many of you personally to better understand your needs and expectations. The result is a comprehensive program that addresses the critical factors impacting your business today and pro-actively addresses future challenges and opportunities. To best present the Flooring Plus by BWA program, we’ve organized it under five key strategies we believe you are concerned about:

  Marketing and Technology
Our business solution starts with the best brands on the market--names your customers know and trust. We proudly represent the finest flooring lines in every category, backed by strong warranties. We also bring you value products under our own Bella Cera brand, to delight your customers and help you make more profitable sales. We offer you with the displays, merchandising materials and samples you need to make your showroom a highly effective and beautiful selling environment. Technology is changing the way we do business and how consumers shop. We give you the tools you need to effectively market your business and take advantage of emerging technology.
     
We offer a wide variety of solutions to help make you more profitable. Rewards for Business, growth incentives and freight discounts add to your bottom line. Today’s consumer is more knowledgeable than ever. Our BWA University provides you with in-store training and web based e-learning programs to help you close more upgrade sales.  

 Why joing Flooring Plus?

FLOORING PLUS KEY PROGRAM BENEFITS

Technology at work for you

CONNECTING YOU WITH THE NEW CONSUMER

She is smart and knows what she wants. She researches her purchases on the web and stays connected with Facebook email. Flooring Plus by BWA makes it simple for you to connect with her and market your business through a comprehensive set of tools.

 

YOUR OWN DEALER WEBSITE

Today, every retailer needs a professional web site to attract customers and give them the information they need about you and the products  you sell. You could pay a developer thousands of dollars to build one for you or hire the kid down the street (with questionable results). Why not simply let Flooring Plus by BWA provide you with your own turnkey web site and ongoing support?

WEBSITE FEATURES AND BENEFITS

KEEPING YOU AHEAD OF THE CURVE

SOCIAL MEDIA & EMAIL MARKETING

Social media like Facebook, You Tube and Twitter have fundamentally changed the way consumers gather and share information about products and services. Best of all, these new media  are virtually free, allowing independent retailers to compete effectively with larger national chain stores. Flooring Plus by BWA provides you with free social media support.

Email marketing is a highly effective tool that let’s you inexpensively talk to your best prospects--your existing customers. We’ve developed a relationship with Constant Contact, a leader in email marketing to provide you with custom designed templates and other tools to make your communications look polished and professional.

Direct Mail Solutions

Direct mail is an proven tool that lets you precisely pinpoint your target audience. Unlike mass  media, with direct mail you know exactly who you are talking to, so your advertising dollars are spent efficiently. Flooring Plus by BWA offers a range of direct mail products to fit your individual needs and your budget.

Tabloid Inserts

Tabloid inserts for  your local newspaper are an excellent method of targeting specific zip codes in a cost effective manner.  Our tabloid program does all of the work for you. Just fill in the products you wish to promote, pick your quantity and go.

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REWARDS FOR BUSINESS

Flooring Plus by BWA recognizes that you have a choice in who you do business with. Our competitive rewards program pays you up to 2% annually on your total purchases from BWA* to help you improve profits.

GROWTH BONUS

Earn and additional 1% annual bonus payment for all incremental growth in purchases.

REWARDING YOUR LOYALTY

Our on-line rewards catalog is our way of saying “thank you” to you and your sales associates for supporting our products. Throughout the year we offer exciting promotions and “learn to earn” programs that allow you to earn rewards points you can redeem for thousands of great items. From HDTVs to name brand fashions, our extensive collection has something for everyone. Click on BWG Rewards to learn more.

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REDUCED OR FREE FREIGHT BONUS

We recognize that controlling cost is a challenge in today's economy and that delivery costs represent a significant expense. As one of the nation's premier full-service floor covering distributors, the Belknap White Group can supply you with the leading brands in every flooring category and deliver these products on one truck for one delivery fee. Since our Flooring Plus by BWA members earn generous rebates and bonuses on purchases, it makes sense to bundle many products on one delivery. We appreciate this commitment from our most loyal members and reward them with annual freight rebates. Flooring Plus by BWA members earn a 50% rebate of their annual drop charges with a minimum of $150,000 in purchases. Annual purchases of $200,000 or more earn a rebate of all drop charges (excluding fuel surcharges).

EXCLUSIVE SALE PRICING

Our Flooring Plus by BWA program gives you four annual sale periods for products in every flooring category. We average 26 weeks per year of sale pricing to help you attract more customers and sell more floors.

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INNOVATIVE DISPLAY AND SAMPLE PROGRAMS

First impressions mean a lot. Today’s consumer expects a retail showroom that is stylish, easy to shop and stocked with a solid selection of products representing the best our industry has to offer. Fortunately, Flooring Plus by BWA makes that easy and economical.

ANNUAL MERCHANDISING FUND

As a member of the Flooring Plus by BWA program, we provide you with an annual fund to be used to offset the cost of new displays and merchandising. This fund is used on a 50/50 basis.

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POINT OF PURCHASE MATERIALS

Flooring Plus POP MaterialsEach year we produce beautiful point of purchase materials to help you promote during sale periods. These professionally designed kits include banners, posters and other great marketing tools.

SHOWROOM DESIGN SERVICES

Expert showroom design services are available to help you create a beautiful selling environment.

 

EDUCATION & TRAINING

BWA UniversityToday’s consumer is smart, sophisticated and, thanks to the wealth of on-line information, walking into your store better educated about flooring than ever before. New products and installation methods hit the street almost daily, making it difficult for retailers and sales associates to stay informed. As your preferred business partner, we provide extensive education and training programs through BWA University to give you the knowledge and skills needed to close more sales.

Recognizing that most retailers are running lean organizations and may not have the time to attend traditional off-site training classes, we are continuing to develop educational resources utilizing new technology to let you learn at  your convenience. These new programs, combined with traditional seminars and in-store training, allow us to effectively communicate the features, benefits and advantages of our products to help you sell more floors and increase your profitability.

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ANNUAL FLOORING PLUS CONVENTION

Each year, our member convention provides the opportunity for you to network with other retailers, talk with industry leaders and learn at a series of educational seminars. Our product showcase features the newest products and merchandising systems and plenty of show specials. Of course, we make sure to leave time for entertainment as well. Each member can send two attendees at no charge.

 

Pictures from our 2011 Convention at Mohegan Sun

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CONSUMER FINANCING

Flooring Plus by BWA offers very competitive rates on consumer financing and credit card processing through our partners at GECAF, a division of GE Money. Many members find our rates lower than other industry finance programs.
Special promotions throughout the year help you drive down costs while adding larger ticket sales.

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 MEMBERSHIP HAS ITS BENEFITS

 

PROGRAM COSTS

We believe a great program is even greater when it is affordable and we have worked hard to make Flooring Plus by BWA the best value in the industry. To find out more, please speak to your BWG Sales Representative or simply click here.