BWG News   •   October 8, 2018


MANSFIELD, MASSACHUSETTS – The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, recently hosted its 18th Annual FlooringPlus Convention in Newport, Rhode Island at the stately Hotel Viking.

Scores of retailers, vendors, exhibitors and sponsors turned out for this event on September 16th and 17th, which was open to FlooringPlus Members only.

This two-day event featured keynote speaker Lee Rubin, whose presentation explored the characteristics found among high achievers across various industries and disciplines.  His talk was full of vivid stories and peppered with universal truths. Attendees walked away from his inspirational presentation with the following…  “If you always do what you’ve always done – you’ll always be where you’ve always been.”

Additional technical sessions focused on moisture mitigation, new LVT technologies and more. Attendees also learned about new products and services during the events’ two-day “Product Showcase.”

The main event featured was BWG’s awards presentation luncheon and ceremony. This year, BWG recognized the following award recipients:

  • BWG Highest Percentage Increase – Northeast Kitchens & Floors, Putnam, CT
  • BWG Cross Corporate Account of the Year – Custom Floors of Hartford, CT
  • BWG Dealer of the Year – Olympic Flooring of Old Saybrook, CT

“Our Annual Convention is one of our largest and most exciting gatherings of Belknap White Group’s customers and vendors,” said BWG President, Paul Castagliuolo.  “This event offers attendees the environment, the setting and the unique opportunity to meet with fellow dealers, to exchange ideas, reminisce and keep up-to-date on important information in our industry,” he added.

The FlooringPlus Loyalty Program helps retailers drive their businesses with access to information and resources in the areas of merchandising, marketing, technology and product knowledge. Members enjoy the benefits of a group program… while maintaining their independence and identity via great flexibility. For more information on BWG’s FlooringPlus Program, visit the website at

Highest Percentage Increase Award
George Amenabar (left) of Northeast Kitchens & Floors with Bill Prescott, BWG Executive Vice President of Sales.

Cross Corporate Account of the Year
Leslie Boyko (right) from Custom Floors of Hartford with Bill Prescott, BWG Executive Vice President of Sales.

Dealer of the Year Award
Souwany Ladara and Steve Edwards (right) from Olympic Flooring with Bill Prescott, BWG Executive Vice President of Sales