BWG News   •   April 3, 2018


MANSFIELD, MA – The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, has announced it will be marketing and selling the new “Lakes Collection” manufactured by Ashawa Bay Hardwood Floors.

BWG will showcase Ashawa’s Lake Collection of prefinished, high-end, engineered wood product line throughout all six New England states, New York and New Jersey.  “This Collection will enable us to increase our exclusive footprint in the high-end marketplace,” said Sean Connolly, BWG Regional Vice President, Sales.

“There are six colors available, all offering the luxurious, custom look of ¾” hardwood floor with the benefits of an engineered floor.”  The Lakes Collection is micro-beveled and available in 5” x 5/8”.  “This is the highest level of engineered flooring” continued Connolly. “Ashawa Bay products are made with great strength and stability. This Collection was created especially for radiant heated floors. It won’t warp or move because it made with 12mm Baltic Birch plywood and a 4.2mm thick wear surface.”

The Lakes Collection’s palette consists of the following attractive colors: Cloud, Echo, Erie, Lexington, Ontario and Superior. All are constructed with white oak with the exception of “Ontario” which is produced with walnut. Enhanced and protected with the AkzoNobel anti-scratch topcoat, the Lakes Collection provides true durability and beauty that will stand the test of time.

Hill Wood Products, Inc., produces Ashawa Bay Hardwood Flooring, which is located in the heart of Minnesota’s North Woods. Founded in 1936, Hill Wood Products has been an innovative leader in the forest products industry for over 70 years.