Belknap White Named Northeastern Distributor by FLEXCO®

BWG News   •   September 1, 2017


MANSFIELD, MASSACHUSETTS – The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, has announced it will be marketing and selling the comprehensive FLEXCO® line throughout all six New England states and upstate New York.

“We’re obviously very excited about this new relationship,” exclaimed Dan Doyle, BWG’s VP – Branch Sales and Operations. “When you work with FLEXCO, you’re working with a flooring partner that has the experience, the determination and the dedication to make customers’ rubber flooring visions become realities. For more than 50 years, FLEXCO has advanced as an industry pioneer and innovator by remaining performance-driven, progress-oriented and partnership-minded.”

Doyle added that BWG will be inventorying all FLEXCO vinyl and rubber wall base products and trim/molding accessories, the complete range of rubber flooring… and, the entire FLEXCO stair tread category.

“FLEXCO believes responsible manufacturing goes hand-in-hand with environmental stewardship,” continued Doyle. “The firm is an active participant in the US Green Building Council’s LEED program. During our mill tour last week, FLEXCO announced they are now ISO 14000 certified… which took over 18 months to accomplish. Most of their products are Floor Score Certified as well as NSF 332 certified. Many of their products also meet the Collaborative for High Performance Schools (CHPS). FLEXCO is able to provide Environmental Product Declarations for many of their product categories. And, their products are all made in the USA!”

Much of the FLEXCO products BWG will be working with are specified for commercial settings. However, a few categories such as their rubber tiles can be used residentially for projects such as home gyms.

“There will also be a heavy focus on A&D for large project work,” Doyle concluded.  “However, we have a strong dealer FLEXCO emphasis, that is supported locally by our eight branch network and outside sales teams. We know this group will embrace selling FLEXCO, as well.”


Headquartered in Mansfield, MA, The Belknap White Group is one of the leading full-service, hard-surface flooring distributors in the United States. Family-owned-and-operated for over 35 years, The Belknap White Group strives to deliver excellent service, while partnering with industry-leading suppliers to deliver an extensive portfolio of premium flooring products. We have nine showrooms and distribution locations across New York, New Jersey and New England featuring hardwood, resilient, ceramic and supplies for all residential and commercial applications. For more information about The Belknap White Group, visit

Click on the image above to view the article that appeared in Floor Covering Weekly!