Rigid Core flooring, like Bruce LifeSeal™ is becoming a favorite of homeowners. One of the chief benefits of rigid core vinyl plank flooring is that it has a completely waterproof core. So, unlike hardwood flooring, you can install it in areas prone to moisture like your laundry room. Rigid Core is also a great flooring option for bathrooms and kitchens. It’s available in a wide selection of colors with traditional hardwood, stone, or even distressed wood flooring looks.

Bruce LifeSeal™ is waterproof, pet-friendly, scratch & dent resistant, and includes a UV coating to prevent discoloration from sun exposure.